Moonlight Tango has partnered with Bloch Australia to offer all its members special offers and discounts. Bloch started in Australia in 1932 as a dance shoes manufacturer but has now expanded to cater to all the needs of active modern dancers. Once you have become a Moonlight Tango member head to a Block shop or visit our preferred shop at Fortitude Valley to collect your Premium Privilege card which will offer you discounts up to 20% OFF! Make sure you mention your affiliation to Moonlight Tango and let us know what your favourite Bloch products are by sharing on Social Media.
An Australian story
of love and passion
It was 1932 when the first Bloch ballet shoes were made in a candle-lit workshop in Paddington, Sydney. Jacob Bloch, a shoemaker by trade, immigrated to Australia from Lithuania in 1931 during the height of The Great Depression. Two years later he had saved enough funds to bring out his wife and three children.
Jacob's love of music, theatre and dancing took him to the local ballet schools and at one of these schools he noticed a young dancer struggling to stay en pointe. Jacob promised he would make her a better pair of pointe shoes to dance in, and so he did. It was 1932 when the first Bloch ballet shoes were made in a candle lit workshop in Paddington, Sydney. At that time, Paddington was a far cry from the fashionable and affluent area that it is today.
Jacob's reputation for making high-quality dance shoes spread rapidly. In the late 1930s many overseas ballet companies toured Australia, including The Ballet Russe de Monte Carlo. Jacob made shoes for many of these visiting Russian ballerinas, including Olga Spessivtseva, Tamara Toumanova, Irina Baranova, David Lichine, Tatiana Riabouchinskaya and Helene Kirsova, all to their own specifications.
His effort was so successful that it generated the creation of a full range of dance products. Since that time the rapid growth of Bloch's reputation has established the brand as one of the most trusted within the industry.
Quite simply, Bloch's dance DNA is in every product we make. Today Bloch is fulfilling the promise made by its founder all those years ago.
Premium Discount Cards
Start by becoming a member of Moonlight Tango. Fill in the form below with your details. Once you do, we will send you a message confirming your premium discount membership.
Bronze Premium will give you access to discounts up to 10% and Gold Premium will give you access to discounts up to 20%. Then you will be ready to go collect and activate your Premium Discount Card at the Brisbane Store.
We hope you all enjoy this wonderful opportunity. Make sure you give us your feed-back on what you like the most about the Bloch collection by posting on social media and tagging us and Bloch Australia.